Average Reviews:
(More customer reviews)I found this book to be great, even though we don't have much in the way of MS software. The real value of the book lies in two key areas:
1. Best practice research from I/T industry analysts, and almost every major analyst group is included. This feature alone provides lots of great tips. Plus, getting the best practice research would cost thousands of dollars to purchase from analysts.
2. The checklists, such as the "Taking Stock" and "Action Plan" sections at the end of each chapter. These lists are very useful in planning E-Commerce initiatives and strategies, because they give you a list of things to do, and help you avoid forgetting anything.
While the book does not detail a methodology for E-Commerce development (e.g., programming), it is extremely valuable for strategic planning. It's also valuable for checking your current initiatives to see if you're following the best practices outlined in the book. About me: I'm a 42-year-old Director of E-Commerce with a large east coast food manufacturer.
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