Best Practices in Building Your Personal Network for Attorneys Review

Average Reviews:

(More customer reviews)I am considering purchasing an industrial-strength wood chipper just for the pleasure of feeding this book through its whirling blades.
I suppose that it's my own fault; I broke one of my cardinal rules, which is never to buy a book written by somebody who owns a consulting business. Like most consultant-written books, this book reads more like a resume booster rather than a serious attempt to impart information.
The advice imparted in this book isn't wrong--it's just so obvious that nobody should pay for it. It includes all of the familiar chestnuts such as writing articles, public speaking, and networking. It's the same warmed-over advice you can get anywhere for free.
There is, in fact, very little practical advice presented. Most of the book is repetitive motivational rah-rah speak. You know the type--chock full of things like "programs", "models", "matrixes", and "paradigms". "It's not just a book!!! It's a complete marketing system!!!" Trust me, it's just a book.
The book, itself, is physically painful to read. For instance, on page 53 (selected at random) we are treated to at least two different fonts, ALL CAPS, boldface, italics, boldfaced italics, boldfaced ALL CAPS, and italicized ALL CAPS. I was seasick by the end of the page. The book should be stamped with a Surgeon General's warning--Contents May Cause Nausea.

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The days of listing your services in a phone book and hoping for the best are long gone. Marketing—and its lynchpin network building—must become the personal responsibility of each attorney, not a "firm" activity. Success is predicated on building relationships, turning clients into your salesforce, forging alliances, making contacts, (i.e., doing business development each day) and systematically employing the proven methods of the top producers.But competition is everywhere . . . and in today's world of firms consolidating . . . continuing over supply of attorneys and other professionals elbowing in on your turf . . . marketing your services is more essential than ever.This course offers you a practical and proven step-by-step approach to effectively building your personal network. The top rainmakers see themselves as experts in the relationship business and that their network is their most precious career asset. You can make it yours too.Written in an easy-to-read style, this book provides a wealth of tips, tools, techniques and the how-to guidance you need to be more successful through building your network, starting NOW!Network-Building Mistakes Cost Big Money!Adopt the only proven, step-by-step, custom-designed system for attorneys, designed by the top rainmakers in the profession.

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