Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

2/08/2012

Spirit Driven Success Review

Spirit Driven Success
Average Reviews:

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As I seek Truth & Freedom, I was led to read this profound book. Dani Johnson came from being a cocktail waitress in Las Vegas living in her car with $2.03 to her name to a multi-millionaire by the Grace of God. She was the Keynote Speaker last year at Young Living Essential Oils (YLEO) 2007 Annual Grand Convention here at the DC Convention Center. Since that time she has been at a Morris Cerrullo Conference, on Benny Hinn's This Is Your Day TV program, Trinity Broadcast Network's (TBN) Behind the Scenes program and probably other international venues of which I am not aware. I wondered why many YLEO business owners who were attending her seminars were coming back from them having accepted Christ or either with a deeper relationship with Christ and were catapulting up their organization's leadership line becoming debt free and other notable benefits. After reading only a few pages of this book, I understood. God is using her to reveal some deep things for such a time as this. I highly recommend this book if you have ever worried about how you would pay your bills or how to improve your personal relationships or why your business ministry gift was not being utilized in traditional church settings or why your life is not going the way you believe it should. There really is something for everyone. Your life will change for the better!

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11/04/2011

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) Review

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
Average Reviews:

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I enjoyed this book. Here are some impressions.

This is an excellent introduction to marketing. Even I, a total naïf in the ways of business, learned a lot. Marketing, as I understood it from this book, is an ongoing two-way conversation between business owner and customer. The sooner in the business life cycle that the conversation begins, the more likely the exchange will be successful for both parties.

What was especially insightful was to aim at conventional business owners first. Only in the last portion of the book did it appear that Socially Responsible Businesses were a major part of the audience. A take-home message was that a social mission does not require a compromise of business success.

The title reinforced this thrust: Marketing comes before Matters; Profit comes before world.

Any business owner would benefit from these messages. They might even decide to apply their own social agendas, previously suppressed for fear of compromising profits.

Good layout. Lots of charts, graphs, tables, and bullet points to break up the text. Bold for section headings. Italics for key words. Pages of text were broken into bite-sized paragraphs. Very easy on the eyes.

Good writing. Plain declarative sentences made picking out the key points easy. I felt an urge to grab a highlighter. The style came across as single voice. I had no sense that two authors were writing independently.
Highly recommended.


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Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

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9/22/2011

E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) Review

E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)
Average Reviews:

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I really impressed by this book as it cover the most basics any e-business entrepreneur has to learn.
It's informative, interactive, and updated with the latest statistics and real world cases.

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Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

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8/22/2011

How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends (Selling from the Soul. Ancient Wisdoms. Modern Practice) Review

How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends (Selling from the Soul. Ancient Wisdoms. Modern Practice)
Average Reviews:

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I agree 100% with the last review. I'm also a top producer for my network marketing company.
Network Marketing is about building relationships. If there is one secret to success, relationship building is it. If you want to learn how to go about this business without turning people off (like 97% of people in this business do), you need this book.
Most beginners are reluctant to truly dialogue because they don't want any "rejection", or fear rejection. This book helps make it possible for you to eliminate that fear, NOT get rejected, and build a successful, and stable network marketing business that lasts.
This book is based on ... you think about helping OTHERS get what they want FIRST, then you'll what YOU want. You will learn NON-manipulative methods that will create real trust between you and your potential partner.
I recommend this book as one of the first books you buy in network marketing.

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It's no secret that knowing 'How to Ask the Right Questions at the Right Time'... and 'Listening to What is Being Meant, Not Just What is Being Said'... are the essential problem-solving skills of the effective Distributor.These skills will get you what you want, faster and more efficiently. They will allow you to understand what others want before you start Telling your Story or Presenting.Help your potential partner persuade themselves into taking action by using the power of Dialogue and the 4 Universal Sales Principles of Success by Attraction.

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