Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Review

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(More customer reviews)I teach marketing spreadsheet models to MBA's at Indiana U's Kelley School. I love this book. Tons of useful information on customer value, pricing, optimizing direct mail profits and many other topics. If you want to catch up on many of the new developments in "marketing engineering" you should start here!

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E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) Review

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(More customer reviews)I really impressed by this book as it cover the most basics any e-business entrepreneur has to learn.
It's informative, interactive, and updated with the latest statistics and real world cases.

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Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

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